I lead PRR’s social marketing practice, focused on an integrated approach to behavior change and awareness campaigns. These campaigns include our research, creative, social media, and media buying experts to ensure we capture the audience’s attention and compel them to understand or act. I also have expertise in strategic communications for transportation projects including road-usage charge, all-electronic tolling, TDM campaigns, transit marketing, and corridor projects, where I oversee message and materials development, content creation and digital advertising, stakeholder advisory group recruitment and facilitation, community briefings, and media relations. After over a decade with PRR, I still love the work that allows me to combine my love of civic engagement, with creativity and constant learning. When I’m not working, I’m playing with my husband and daughter, clanging weights at CrossFit, or devouring a new piece of historical fiction or memoir.