Preparing Communities for a New Streetcar Line
The District Department of Transportation is preparing to launch the first line of a 37-mile streetcar system serving all eight wards. DDOT hired PRR to provide branding and marketing support for implementation of the new streetcar system, as well as managing local, regional, and national media, and serving as the spokesperson for the project.
Program Development and Implementation
Developed and implemented a comprehensive safety outreach program for DC Streetcar that included a school safety program for area youth.
Produced an animated safety video that described general safety tips and a “How To Ride” Video to familiarize the public with the system.
Public Media Outreach Planning
Planned a School Safety kickoff media event at Miner Elementary School, an outreach event at Gallaudet University, and a safety blitz at intersections along H streets.
Creation of Educator Toolkit
Created an "Educator Toolkit" that provided teachers, youth group leaders, and parents with resources to teach students about streetcar safety. Collaborated with Operation Lifesaver Inc. (OLI) to create grade specific lesson plans to include in the toolkit.
The “Look, Listen, Be Safe!,” is a program to educate students along the H Street/Benning Road corridor about streetcar safety. The program is aimed at helping students be safe when interacting with DC Streetcar. PRR’s animated video on streetcar safety received a number of digital and design awards including: 2013 AVA Digital Awards Platinum (1st), Telly Award, Communicator Award, and Hermes Award.
What's the Story with the DC Streetcar?
Washington, D.C. once had a robust streetcar network with more than 200 miles of track. But, like many US cities, streetcars were replaced with buses. DDOT has more recently been focusing on expanding transit service with the DC Circulator, express Metrobus routes, bus rapid transit, and streetcars. To help launch the new DC Streetcar, PRR's work included strengthening the streetcar brand and sub-brands for each distinct corridor, launching the H Street/Benning Road Line and Car Barn Training Center, building a project website and social media channels, developing and implementing a safety outreach plan, and supporting the Union Station to Georgetown Waterfront Alternatives Analysis (AA) for the proposed extension of the streetcar.